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3 Attributes of Outdoors Sporting Goods


The 3 attributes that the consumer can be asked when purchasing sporting goods products include the level of confidence the consumers has in the products, the level of satisfaction they draw from the use of the sporting goods products, and the number of sporting goods brands out in the market in the verge of understanding their competition scope.

The marketer might also want to measure the price levels of brands in the market as another attribute.

A definition of outdoor sporting goods that is useful and consistent comes not from the sporting goods products, but from segmentation in retail stores and trade shows that presumably mirrors consumer segmentation. Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. The outdoor sporting goods industry lists trends that are important. The dominant role of retail in defining the boundaries is reflected by the sales staff. Manufacturers of innovative or instruction-intensive products depend on the sophistication of retailers to differentiate their products from those of their competitors. Manufacturers are often deeply involved in nurturing dealer relationships through activities aimed at building commitment to their products in retail sales staffs, many of whom are heavy users of the products.

The outdoor sporting goods industry's largest US trade show is the Outdoor Retail Expo, which is sponsored by Outdoor Retailer Magazine and attracts manufacturers who make products that are sold in outdoor specialty stores.


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